Piper Straight Jeans Stone Indigo

BRAND sustainability IMPACT ivalo.com

Our sustainability framework allows you to view brand sustainability by category, and therefore match it better with your personal values. We measure brand sustainability in eight categories.

Doesn’t meet IVALO.COM criteria

GOOD

50-59%

VERY GOOD

60-79%

EXCELLENT

80-100%

Working conditions & Labour

84%

Environmental Impact

75%

Sustainable materials

80%

Transparent value chain

86%

Design for circularity

86%

Inclusivity & community

90%

Commitments & Policies

81%

Responsible e-commerce

86%

HOW WE RATE

Mud Jeans

If you love jeans and consider responsibility as a criterion for purchasing your clothes, you have come to the right brand. MUD Jeans aims to change the fashion industry. And they’ve decided to start with the world's most popular piece of clothing, jeans. The story of MUD Jeans began in 2013 when Bert van Son founded the company. Bert had accumulated 30 years of experience in the fashion industry when she realized how unfair the industry was for the most part. Bert had seen with his own eyes the challenging conditions of factory workers. And also the high demands placed on nature by mass fashion. Bert wanted to start changing things. Bert believes in having fun, without destroying nature. He is also an amateur sailor and understands the true grandeur of the forces of nature and how the ...

CHECK THE COLLECTION