Kings of Indigo

When Tony Tonnaer founded Kings of Indigo nine years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. He believed that neither sustainability nor quality had to be sacrificed in order to make beautiful garments. Since then, what it means to be 'sustainable' has evolved and become more intricate, and the future promises further changes.

The brand works with a clear objective; to lead the industry to clean up and change. This forward thinking has helped shape and change the path of fashion, Kings of Indigo always being two steps ahead of the rest. Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people.

"We want to encourage consumers to passionately engage in when buying clothes, to consciously buy and choose quality items that last a lifetime. We have to give them the tools to make the best decisions by being honest and transparent. This way we can guide the consumer past greenwashing and get them into real quality wear for the next era.”

 - Tony Tonnaer, Founder Kings of Indigo

 

Sustainability Leader
Transparent
value chain.
  • Design country, material and its origin as well as production country are known
  • Supply chain known and supplier data gathered
  • Auditing of suppliers
Sustainable
materials.
  • No fur used, and no hazardous chemicals used in production of materials
  • Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
  • Certificated materials
Lower carbon
footprint.
  • Energy-efficient production & efficient logistics
  • Renewable energy used / flights avoided
  • Carbon footprint defined and plan for emission reduction & compensation implemented
Design in circular
economy.
  • Design for quality and long-term use
  • Zero waste / waste of production used by another company
  • Offering repair / 2nd hand / renting / recycling services
Good working
conditions.
  • No child or forced labor, no unsafe or unfair working conditions
  • Living wage commitments and decent working hours
  • Code of conduct / offers education
Responsible online
shopping.
  • No incineration or landfilling of returned items
  • Products are packed in natural or recycled materials
  • Environmentally-friendly delivery options