The Good Knit Guide

YOUR GUIDE TO KNITWEAR

Your grandmother's favorite cardigan lasted decades. Yours should too. We're bringing back the radical idea that clothes should survive more than a handful of uses.

Choose your material

Cotton

Versatile everyday heroes, breathable enough for year-round wear and easy to layer under blazers or over tees. Comfort without a fuss.

Merino Wool

Finer than traditional wool yet remarkably resilient, making it soft enough to wear against bare skin while tough enough for daily wear.

Cashmere

Cashmere is your investment layer—lightweight yet incredibly warm, perfect for chilly offices, evening events, or weekend luxury. Dress it up with tailored pieces or down with denim; its refined texture elevates any outfit.

Mohair

Mohair knits add instant texture and visual interest to simple outfits while remaining surprisingly lightweight. Layer them over shirts for dimension, or wear solo when you want that effortlessly elegant, slightly fuzzy aesthetic that photographs beautifully.

Meet our favorite knitwear brands

Whether you're drawn to clean lines and timeless neutrals or bold colors and statement silhouettes, our collection spans the full spectrum of knitwear personality.

These are our favorites, which one is yours?

Good knits get better with age, not worse. The secret? Wash less, wear more, and never, ever use a hanger.

Love Them Longer

Great knitwear deserves great care, and we're here to guide you.

Air dry flat to maintain shape. Store folded, never hung. Remove pills gently with a sweater stone or brush. Wash less, air more.

Quality pieces don't need constant cleaning.