A woman wearing Samuji blouse

Samuji

Samuji is a Helsinki-based design studio, founded in 2009.

Samuji's aim is to design thoughtful and free-spirited women's clothing and accessories that serve a purpose in the wardrobe. Samuji is dedicated to producing sustainable, attractive, and high-quality designs.

Samuji hopes that by wearing the brand's clothing, the user will feel confident, relaxed and beautiful.

Samuji has Nordic roots and respect for nature. The brand is a firm believer in conscious consumption and the ideology of buying less but better.

Sustainability is a deep-rooted commitment for Samuji. It is present in every choice the brand makes.

Samuji strives for continuous research and improvement. They are also committed to learning as they continue to improve on what they are already good at.

Finnish fashion designer Anne-Mari Pahkala designs Samuji pieces.

360 degree

Samuji Sustainability

IVALO.COM 360 sustainability validation allows you to view brand sustainability by category, and therefore match it better with your personal values. We measure brand sustainability in eight categories.

Not enough

Doesn't meet IVALO.COM criteria

Good

Pass

Very Good

Excellent

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Working conditions & Labour

88%
88%
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Environmental Impact

50%
50%
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Sustainable materials

70%
70%
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Transparent value chain

84%
84%
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Design for circularity

77%
77%
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Inclusivity & community

85%
85%
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Commitments & Policies

83%
83%
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Responsible e-commerce

93%
93%