Samuji

Samuji is a Helsinki-based design studio, founded in 2009.

Samuji's aim is to design thoughtful and free-spirited clothing and accessories that serve a purpose in the wardrobe. Samuji is dedicated to producing sustainable, attractive, and high-quality designs.

Samuji hopes that by wearing the brand's clothing, the user will feel confident, relaxed and beautiful.

Samuji has Nordic roots and respect for nature. The brand is a firm believer in conscious consumption and the ideology of buying less but better.

Sustainability is a deep-rooted commitment for Samuji. It is present in every choice the brand makes.

Samuji strives for continuous research and improvement. They are also committed to learning as they continue to improve on what they are already good at.

Finnish fashion designer Anne-Mari Pahkala designs Samuji pieces.