Woman wearing Morico dress

MORICO

MORICO is a clothing company founded in 2015 in Helsinki by two Finnish designers, Tytti Alapieti & Jenni Koli.

Originally, the duo have met on snowboarding. In addition to snowboarding, they were united by a passion for slow fashion, studies in the clothing industry, and a dream of starting their own business. Eventually, they decided to make their dreams come true and found that together they are stronger than alone. And so began the story of MORICO.

MORICO's values ​​include working together, for the common good. MORICO aims for responsible solutions based on the decision to take better care of the environment.

MORICO's selection includes beautiful jewelry as well as women's swimwear, activewear, dresses and shirts. The style of the clothes is simply Scandinavian, but the colors and patterns are deep, personal and vibrant. Every MORICO garment can be easily imagined, even on the streets of Kallio, for a summer holiday in the archipelago or a flea market tour.

360 degree

MORICO Sustainability

IVALO.COM 360 sustainability validation allows you to view brand sustainability by category, and therefore match it better with your personal values. We measure brand sustainability in eight categories.

Not enough

Doesn't meet IVALO.COM criteria

Good

Pass

Very Good

Excellent

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Working conditions & Labour

82%
82%
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Environmental Impact

64%
64%
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Sustainable materials

82%
82%
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Transparent value chain

73%
73%
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Design for circularity

84%
84%
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Inclusivity & community

80%
80%
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Commitments & Policies

75%
75%
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Responsible e-commerce

86%
86%