Original Story

Original Story

Original Story, launched in 2024, is a Finnish fashion brand born from the need to create a high-quality and versatile collection for everyday life and special occasions.

The brand emphasizes timeless and meaningful design, ensuring every product meets a genuine need. Original Story believes that true style is timeless. Their garments do not follow fleeting trends but are designed to withstand both use and time, maintaining their value year after year.

Original Story’s products are easily combinable, allowing countless outfit combinations for different occasions. Designed by an experienced pattern maker, the garments are made from the finest materials and available in an extensive size range (EU36-EU50).

The clothing is crafted from carefully selected, high-quality materials, and most of the products are made in Europe. Carefully chosen partners ensure seamless and transparent collaboration, based on shared ethical values.

To support the longevity of the garments, the brand has developed its own clothing care product line, which is manufactured in Finland. With proper care, the clothes retain their beauty for years to come.

360 degree

Original Story Sustainability

IVALO.COM 360 sustainability validation allows you to view brand sustainability by category, and therefore match it better with your personal values. We measure brand sustainability in eight categories.

Not enough

Doesn't meet IVALO.COM criteria

Good

Pass

Very Good

Excellent

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Working conditions & Labour

86%
86%
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Environmental Impact

50%
50%
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Sustainable materials

95%
95%
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Transparent value chain

90%
90%
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Design for circularity

90%
90%
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Inclusivity & community

95%
95%
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Commitments & Policies

64%
64%
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Responsible e-commerce

94%
94%