Very Nice

Very Nice

Very Nice is a Finnish jeans producer that offers jeans that are designed in Finland and manufactured in the brand's own factory in Valga, Estonia.

Very Nice makes jeans intending to offer them for all body types and shapes. The brand has decades of experience in jeans design, patterning, and production.

The foundation of Very Nice's collection is the classic women's jeans designs that stay in the selection year after year.

Designer Tiina and pattern masters Tuija and Tove know how to take into account the characteristics of different body types, feminine curves, and shapes. This is why the fit of the jeans is top-notch.

The Valga factory has invested heavily in the responsible production of jeans. The factory cuts efficiently and automatically minimizes cutting waste. Modern technology reduces the pressure on the environment and produces remarkably sustainable jeans.

The ethical production factory has employees who have been working there for up to 40 years. The factory was founded in 1962 and passed to its current owner in 2007.

360 degree

Very Nice Sustainability

IVALO.COM 360 sustainability validation allows you to view brand sustainability by category, and therefore match it better with your personal values. We measure brand sustainability in eight categories.

Not enough

Doesn't meet IVALO.COM criteria

Good

Pass

Very Good

Excellent

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Working conditions & Labour

86%
86%
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Environmental Impact

68%
68%
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Sustainable materials

77%
77%
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Transparent value chain

89%
89%
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Design for circularity

68%
68%
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Inclusivity & community

100%
100%
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Commitments & Policies

72%
72%
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Responsible e-commerce

79%
79%