Handbook of Sustainable Fashion, Part 1
There’s definitely a lot to learn about sustainability in the fashion industry, as new and different production methods, materials, certifications and terms are being developed all the time. The first part of the Sustainable Fashion Handbook examines what’s behind some of these terms.
If you haven’t yet fully mastered the concepts of minimalism, upcycling, slow fashion and innovativeness, keep reading! And as learning is known to be easier with examples, we are going to have a look at the terms with the help of our amazing and pioneering brands.
Helsinki-based Nomen Nescio is the perfect manifestation of minimalism – it is reflected in the brand's aesthetics and its values. Their black pieces are timeless and gender neutral, riding the wave of the rising unisex trend. Instead of defining elements, the brand focuses on high-quality materials and details, as well as providing an easy and meaningful wardrobe. In addition to timeless and beautifully simple products, minimalism also refers to a carefully curated wardrobe, where each individual product is durable and high-quality favourite. Freedom, joy and peace, Nomen Nescio's way of thinking, illustrate minimalism at its best.
Upcycling is something our grandmas have been doing for decades and recently the concept has been gaining momentum. But still, for many of us, the term remains a bit mysterious. Luckily WWOOLLFF.CO comes to the rescue and introduces us to the term with its MFRG collection. Carefully selected recycled clothing is the starting point for the collection's items and handmade graphics have been created in the brand’s studio to decorate them. This way each garment becomes a unique, one of a kind piece. The word upcycling refers to a way of recycling in which the value of the product or material is further enhanced by introducing new features. Upcycling encourages creativity while reducing waste.
Slow fashion is a counterattack to fast fashion, just as the term suggests. Like minimalism, slow fashion is about replacing quantity with quality. The designer of Berlin-based Shio brand, Kate Pinkstone, repeats her styles from season to season and sews clothes from carefully selected materials, thus promoting the slow fashion ideology. Shio's classic and timeless pieces are the cornerstone of everyday wear. What is essential in slow fashion ideology, is conscious consumer behaviour and consideration of the impacts of fashion production and also, focusing on one's own style rather than following the trends.
ARYS, also from Berlin, relies on novel and long-lasting materials. By combining fashion with functionality, the brand creates innovative and durable products that feel comfortable on the skin. The brand's collection includes for example sporty items made of materials with Polygiene® treatment, which makes them antibacterial and breathable. The treatment allows you to reduce the environmental impact of your garment by saving on the needed laundry times. Innovativeness in sustainable fashion means creating something new or improving an existing one so that the product's performance is improved.