NOUKI

Founded in Tampere in 2015, NOUKI is a responsible womenswear brand that wants to make people's everyday lives easier. NOUKI's mission is to design effortless and versatile clothes that you can wear to the summer cottage or to a job interview.

NOUKI clothes are durable, comfortable to wear, inspiring and responsibly produced. NOUKI hopes that you will always feel as confident and comfortable in them, and that you won't have to waste time making unnecessary adjustments to your outfit.

NOUKI designers Anna Reilin and Saara Naskali want to change the unethical and mass-produced nature of the clothing industry. All NOUKI garments are made in small batches, locally produced and with careful attention to customer feedback and wishes.

NOUKI prefers natural fibres that are easy to maintain and wash. NOUKI carefully selects its materials and is constantly looking for new eco-friendly alternatives. However, NOUKI does not adopt eco/recycled materials if they are not resistant to long-term use and washing. The most important thing for NOUKI is that the garment remains usable for as long as possible.

NOUKI strives to serve diversity and each wearer as an individual. NOUKI's goal is that the garments they design and manufacture will not stretch, pinch or chafe. NOUKI wants you to feel dressed and stylish, but comfortable so that you could even sleep in the same clothes.

Some NOUKI products are made to pre-order.