WAY Copenhagen

Danish lifestyle brand WAY Copenhagen was founded in Copenhagen to serve the world.

The idea behind WAY is to offer premium and eco-friendly accessories that contribute to reducing the climate impact of travel.

WAY's founders Christel, Marie, and Jakob all have many years of experience in the fashion industry. At WAY, they share a common passion for solving climate challenges as well as for more sustainable travel and design.

WAY believes that if we want to keep moving and exploring the world, we need to develop new ways of traveling. For WAY, it all started with a towel.

WAY Copenhagen knows how much water and resources are used to wash hotel and beach towels that are only used a few times (maybe only once).

WAY's certified partners in Portugal make towels that are meant to go with you. WAY's towels are made from durable, high-quality, eco-friendly cotton. They're big enough to be beach towels, but light enough to be easy to dry and convenient to take with you.

WAY's range of towels is complemented by resort wear, designed to further enhance your ethical and eco-friendly travel gear.

WAY Copenhagen is part of the Australian TAKE 3 project, which encourages people to pick up plastic waste and other litter from the world's beaches.