Founded by designer Kate Pinkstone, Shio is a sustainable fashion label, store and studio in Berlin. Passionate about promoting an ethical supply chain, Kate sews every item in her in-store studio using natural materials carefully sourced from all over Europe. This degree of transparency is key for the sustainable shopper, allowing them to own clothing that both looks good and does good. Using eco linen, organic cotton and upcycled cotton, Kate repeats her core styles season after season to promote themes of slow fashion and sustainability. Inspired by the simplicity of Japanese patternmaking and building from classic, timeless silhouettes, the SHIO LABEL offers modern essentials for your everyday. In store you will also find the SHIO UPCYCLED line, which consists of second- hand garments or textiles that have been redesigned or remodelled for an improved style or fit. Each piece is unique. Kate often uses her patterns from the Shio Label to make one-off pieces in second hand fabrics.

Sustainability Leader
value chain.
  • Design country, material and its origin as well as production country are known
  • Supply chain known and supplier data gathered
  • Auditing of suppliers
  • No fur used, and no hazardous chemicals used in production of materials
  • Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
  • Certificated materials
Lower carbon
  • Energy-efficient production & efficient logistics
  • Renewable energy used / flights avoided
  • Carbon footprint defined and plan for emission reduction & compensation implemented
Design in circular
  • Design for quality and long-term use
  • Zero waste / waste of production used by another company
  • Offering repair / 2nd hand / renting / recycling services
Good working
  • No child or forced labor, no unsafe or unfair working conditions
  • Living wage commitments and decent working hours
  • Code of conduct / offers education
Responsible online
  • No incineration or landfilling of returned items
  • Products are packed in natural or recycled materials
  • Environmentally-friendly delivery options