MAMAkoru is a Finnish jewellery brand that produces unique jewellery fashion.

MAMAkoru's design is rich. The range of jewellery, colours and materials is versatile.

MAMAkoru is an accessory at its best and can easily accentuate and transform your style. MAMAkoru can be used with both, elegant party dresses, and simple all-black outfits.

MAMAkoru is the creation of Petra Eriksson from Rauma, who has been making jewellery for a long time. More than ten years of jewellery hobby as a way of life led to the birth of MAMAkoru, and Petra's hobby became more professional and determined.

Petra gathers ideas for her jewellery collections from all over the world, especially from art, nature and fashion. MAMAkoru is designed for people who march to the beat of their own drum.  

The stylistic diversity of MAMAkoru caters to a delightfully wide range of customers. The brand has deliberately grown its business by collaborating with a variety of artists and designers. This direction has felt right and productive to Petra. MAMAkoru represents a contemporary and communal sustainable fashion.

Sustainability Leader
value chain.
  • Design country, material and its origin as well as production country are known
  • Supply chain known and supplier data gathered
  • Auditing of suppliers
  • Use of hazardous chemicals minimized in production chain
  • Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
  • Certificated materials
Lower carbon
  • Energy-efficient production & efficient logistics
  • Renewable energy used / flights avoided
  • Carbon footprint defined and plan for emission reduction & compensation implemented
Design in circular
  • Design for quality and long-term use
  • Zero waste / waste of production used by another company
  • Offering repair / 2nd hand / renting / recycling services
Good working
  • No child or forced labor, no unsafe or unfair working conditions
  • Living wage commitments and decent working hours
  • Code of conduct / offers education
Responsible online
  • No incineration or landfilling of returned items
  • Products are packed in natural or recycled materials
  • Environmentally-friendly delivery options