Kings Of Indigo

Denim at heart, pioneers forever. Kings Of Indigo doesn’t just make jeans—they craft a legacy. A legacy built on sustainability, transparency, and perseverance. Every year they continue to set new standards, one pair of denim at a time.

From the start, their mission has been clear: to do denim right, one pair at a time. For Kings Of Indigo, that means no compromises—only the highest quality with the lowest impact. Sustainability is more than materials; it’s about craftsmanship, durability, and a story that never fades. 

"The best part of my job? Innovation. We’re constantly reinventing—new fits, new styles, and entirely new ways to make denim. From waterless washes to plastic-free stretch, we keep raising the bar." 
-Khoi Thai, Head of Design

Rooted in American classics, influenced by Japanese tradition, and driven by modern innovation, Kings Of Indigo creates timeless denim with a deep respect for craftsmanship. Their iconic five-pocket jeans embody durability and style, ensuring each piece stands the test of time while pushing the boundaries of design and sustainability.

Besides women’s and men’s jeans, Kings Of Indigo offers t-shirts, jackets, tops, and dresses for everyday use. These products are a must-have for every jeans fan.