Voglia

Voglia is a Finnish brand making responsible fashion for women since 1983. Comfortable and timeless design for people who change the world.

The current CEO's grandfather had had a longtime dream of starting a new clothing concept, and Voglia was founded in 1983. Fittingly, he named the company Voglia, meaning desire, a strong will. Today the third generation of the Virtanen family is continuing their family’s legacy.

The grandfather brought his vision to reality, introducing high-quality, Italian-influenced styles to the women of Finland. The very first stitches of Voglia were sewn in the heart of Finland, in Hämeenlinna, where their headquarters remain today.

Responsible fashion is their legacy. Through the years they have added modern technology, but in many ways, they still operate as they did over 35 years ago. They still design, test, plan, and produce everything in-house. Having full control over everything in their process chain allows them to be the first to try new innovations, like the newest ecological materials or 3D-modelling for fabric cutting.

The same cornerstones on which Pertti began to build the concept still guide their work today. Through good quality, excellent cut and fit, responsible way of manufacturing and conducting business, and excellent customer service, they want to dress people who want to make a difference. Together, we shape the world.