The online store IVALO.COM (Pearl & Starr Enterprises Oy), focused on responsible fashion, has today, October 31, 2025, filed for bankruptcy.
Announcement on IVALO.COM’s Bankruptcy
Founded in 2015, IVALO.COM has for ten years developed a marketplace for responsible fashion, with the goal of offering consumers a channel to find and buy truly sustainable fashion — and, through that, to make the fashion industry more responsible, one garment at a time.
We believed until the very end that operations could continue despite the challenges in the market. We had a solid plan for continuing our business, but time ran out before we could fully implement it, despite our team’s determined efforts. We are deeply disappointed in the situation and sincerely apologize.
All assets held by the company – including those belonging to customers and partners – fall under the bankruptcy proceedings. A trustee will be appointed for the bankruptcy estate, who will be responsible for managing the assets and safeguarding the rights of creditors. We recommend contacting the trustee once their contact details are published. We will inform all relevant parties as soon as this information becomes available.
We would like to express our heartfelt thanks to our customers and partners for all the support you have shown us over the years.
 We will do our utmost to ensure that pending customer orders are handled properly until the end. The company’s board and management are committed to acting transparently even in this difficult situation.
A more responsible textile industry is needed. Responsible fashion plays a key role in solving the environmental challenges of the fashion industry and showing the way forward. An increasing number of consumers want to make responsible choices in their clothing decisions. We hope that consumers’ trust in responsible actors will not falter amid this market turmoil, as the success of those who continue their work depends partly on it. We cannot give up.
We sincerely hope that IVALO.COM will find new successors who will carry forward its value-driven business.