NUAR

NUAR is a Mallorcan shoe brand with a contemporary take on craftsmanship — one that reflects the spirit of the captivating Mediterranean island while breathing new life into its long footwear tradition. 

The name NUAR comes from the Catalan word meaning “tie.” It refers to footwear but also symbolizes the connections formed between the brand and the factory, region, and its customers. 

NUAR is led by Ariana Baltierrez. With years of experience in the shoe industry, she’s committed to reviving Mallorca’s shoemaking legacy by collaborating with local artisans, helping to sustain the island’s traditional craftsmanship.

Working from her studio in Alaró — a serene valley near the Tramuntana mountain range — Ariana draws creative inspiration from Mallorca’s landscape, cultural richness, and history. Each pair of shoes captures a bit of the island’s unique magic.

NUAR embraces social and environmental responsibility by focusing on high-quality materials originating from Spain and Portugal, producing in small batches, and adhering to a timeless and honest design ethos. The footwear is crafted in partnership with one of the last remaining shoe factories on the island.