Founded by women for women, Rhea is a sustainable luxury knitwear brand committed to 100% transparency.

Rhea's mission is to take knitwear seriously. The brand makes long-lasting knitwear that, with a little extra care, will live through the years and seasons with its wearers.

Rhea hopes its customers will consider its products carefully - and enjoy them for a long time.

In 2021 launched Rhea uses one of nature's hero fibers. Rhea products are made from natural NATIVA™ merino wool, which is soft and biodegradable.

NATIVA™ is a fully traceable and sustainable global wool brand that provides the finest and highest quality fibers.

Each Rhea knit has a unique QR code. Once you receive your product, you can scan the QR code to trace your knitwear's journey from material to finished product. The wool is grown in Uruguay, spun in Austria, and knitted in Lithuania.

Rhea recommends using more and washing less. Merino wool is self-cleaning and antibacterial, so you can care for it by airing and removing stains locally. This way you save both the knit and the environment.

Sustainability Leader
value chain.
  • Design country, material and its origin as well as production country are known
  • Supply chain known and supplier data gathered
  • Auditing of suppliers
  • No fur used, and no hazardous chemicals used in production of materials
  • Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
  • Certificated materials
Lower carbon
  • Energy-efficient production & efficient logistics
  • Renewable energy used / flights avoided
  • Carbon footprint defined and plan for emission reduction & compensation implemented
Design in circular
  • Design for quality and long-term use
  • Zero waste / waste of production used by another company
  • Offering repair / 2nd hand / renting / recycling services
Good working
  • No child or forced labor, no unsafe or unfair working conditions
  • Living wage commitments and decent working hours
  • Code of conduct / offers education
Responsible online
  • No incineration or landfilling of returned items
  • Products are packed in natural or recycled materials
  • Environmentally-friendly delivery options