5 Tips for sustainable fashion consumption

Sustainable love for fashion – IVALO.COM supports the sustainable development of the fashion industry by offering a better alternative to single-use fast fashion, and by encouraging people to make responsible choices. Get familiar with our tips that will help you enjoy fashion more sustainably!

1. Quality over quantity

This is an important step towards more sustainable fashion consumption. Prefer high-quality and multi-use items that fit your style and can be worn for a long time. Consider your purchases carefully and buy only the items you fall in love with. Thinking about the current minimalistic trend, this should be pretty easy!

The items of the Berlin-based Frisur reflect the values ​​of the designers – they strive for high quality, thus treating their surroundings with respect. The classic style of their products further supports their longevity. The designers also invest in the perfect feel of the clothing on the skin.


2. Get familiar with the brands

We, the fashion lovers, have the opportunity to affect the future of fashion and its sustainability, together. This can be done by favouring fashion brands that communicate transparently about their production and with whom we have common values. Sustainability in fashion production can be approached in many different ways. From an ecological point of view, it is important to prefer using materials that are less harmful for the environment and to focus on creating timeless and high-quality items. From the ethical perspective, more sustainable options are producing locally, this way making the monitoring of production easier, or offering work in lower-income countries according to the fair trade principles.

IVALO.COM makes exploring the backgrounds easier by evaluating each of its brand partner by using the Sustainability Framework. The minimum requirements are supply chain transparency, fair working conditions, safe materials, long-lasting design, energy efficiency and responsible e-commerce.

3. Check the tag for materials

Clothes are being manufactured from a number of natural and synthetic materials and ranking them in order by their environmental impact isn’t that simple. However, recycled materials like recycled polyester made of used PET-bottles, a regenerated cellulose fibre lyocell (better known as Tencel), and fast-growing hemp that requires only a little water to grow, are known as more environmentally friendly material alternatives. Organic cotton is a better alternative to conventional cotton as no harmful chemicals are used in the production. New, innovative materials are also emerging on the market at a steady pace. 

Well-known certificates, such as the Fair Trade Certificate and the GOTS certificate, guarantee also fair working conditions in the material production.

Recycled nylon called ECONYL® is included in the material selection of Nomen Nescio, a brand creating gender-neutral items. The material is made from plastic waste, mostly from fishing nets collected from the ocean.

Nomen Nescio and used fishing nets

4. Care with love

Our beloved clothes also need care. Get familiar with the care instructions of your clothes and follow them carefully to maintain your clothes in good condition for as long as possible. A significant part of the carbon footprint of a garment’s life cycle is created in the use phase, meaning that you can affect the climate impact of your clothes yourself. Avoid excessive washing and favour airing or stain removal locally. Let your laundry air dry instead of using tumble-dryer and iron only the clothes that really need it.

And do not abandon your loved ones when they need you the most – sewing a button and mending a hole are pretty easily done. We also recommend you to utilise the repair services offered by brands or local repair shops.

5. Complete with second-hand finds

This is simple – the most sustainable piece of clothing is the one that already exists. So fall in love over and over again with the treasures hanging in your closet and enjoy the blooming second-hand culture. By combining modern and vintage, you can create stunning and unique outfits that no one else will have. Also get familiar with the trend concept called clothing swap, whose idea is to exchange the unused gems of closets with friends for example – while possibly enjoying bubbly drinks.

The Finnish designer brand TAUKO creates the majority of its products by utilising something already existing – the carefully selected reused textiles have previously served the customers of Finnish and German textile rental companies, such as hotels and restaurants.


We hope you feel relieved – more sustainable fashion consumption and the love for fashion are not too hard to combine. Sign up for our newsletter and get information about our upcoming blog posts on sustainable fashion directly to your e-mail.



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