What is sustainable fashion?
In looking at what is sustainable fashion, we have recognised three important, large dimensions relating to the impact that fashion has:
We have broken these large dimensions to six smaller themes to be able to analyse each brand and whether they fill our minimum standards. The selected themes include:
Lower Carbon Footprint
Must-have: Energy-efficient production & efficient logistics
Renewable energy used / flights avoided
Carbon footprint defined and plan for emission reduction & compensation implemented
Must-have: No fur used, and no hazardous chemicals used in production of materials / Use of hazardous chemicals in production chain minimized*
Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
Transparent Value Chain
Must-have: Design country, material and its origin as well as production country are known
Supply chain known and supplier data gathered
Auditing of suppliers
Design in Circular Economy
Must-have: Design for quality and long-term use
Zero waste / wastewater or waste of production used by another company
Offering repair / 2nd hand / renting / recycling services
Good Working Conditions
Must-have: No child or forced labor, no unsafe or unfair working conditions
Living wage commitments and decent working hours
Code of conduct / offers education
Responsible Online Shopping
Must-have: No incineration or landfilling of returned items
Products are packed in natural or recycled materials
Environmentally-friendly delivery options
Rating fashion brands' sustainability
By using these six themes, we have analysed our brands and created three different categories:
The selected six themes are rated from 0 to +3 points. Each theme is rated as 0 if the minimum sustainability requirements set by IVALO.COM are met, and no negative points in any theme are acceptable for sustainable brands. Additionally, the brand can have +1…+3 additional points per theme based on the sustainability framework developed by IVALO.COM. Therefore, the maximum score of sustainability performance is +18 points.
The methodology used for evaluating the sustainability performance of the brands is based on the methodology presented in the scientific articles by Halme et al., 2004 and Juntunen et al., 2019. In these studies different dimensions of sustainability were rated from -2 to +2 points.
As a backbone for our sustainability framework, are also the strategic sustainable development goals 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs), and the Global Reporting Initiative (GRI) Standards.
You can find the sustainability level evaluation for each brand on the brand pages as well as on the individual product pages. See all brands.
The work continues
The newly introduced Sustainability Framework is version 1.0. It is based on the idea of continuous improvement and this is why IVALO.COM continues to further develop the framework based on the feedback from brands and customers. Our long-term goal is to support each of our brand and together become sustainability leaders!
IVALO.COM is all about everlasting style and building a community of like-minded people around it. Our community has a clear goal — sustainable, transparent and ethical future for fashion.