JOIA is a sustainable jewelry brand founded in 2015. It was born of its founder Julia as a sister company to Jutelaune, the responsible shoe brand. JOIA is a sustainable and timeless jewelry range that never goes out of fashion.

Julia's roots are in the Spanish island of Menorca, where her inspiration for craft heritage and slow fashion originated.

Both JOIA and Jutelaune are driven by craftsmanship. Julia wants to collaborate with skilled artisan manufacturers in an ethical production process.

JOIA aims to offer jewelry and hair accessories as part of dressing and self-expression to anyone who wants to wear only environmentally responsible products.

JOIA jewelry is exclusively made in Spain. The raw materials for every piece of JOIA jewelry come from Europe. JOIA uses recycled metals and the brand's packaging is 100% recycled and recyclable.

Recycled brass is the main material used in the JOIA collection. In addition, the gold plating (18-24 carats) is mainly made of recycled and reused gold.

JOIA jewelry is designed and manufactured to be durable and long-lasting. The manufacturer guarantees the gold plating of the jewelry.