Hidden Gems blog series showcases lesser-known brands and designers in sustainable fashion, favorites of the IVALO.COM team and customers, as well as creators of pure fashion with a remarkable passion.
Hidden Gem - Believe Athletics
Innovative sportswear for women
The demand for comprehensively sustainable workout clothes is increasing, as well-known sportswear brands generally perform poorly or even worse in sustainability rankings.
IVALO.COM has been keeping an eye on the remarkably stylish Spanish brand Believe Athletics for a long time. In the spring of 2024, the brand underwent IVALO.COM's extensive sustainability validation.
Especially praised for its materials, Believe Athletics' collection is perfectly suited for yoga, pilates, and fitness enthusiasts who seek comfort and style in addition to sustainability in their workout clothes.
5 Reasons to Fall in Love with Believe Athletics
Wide Selection
Comprehensively sustainable fashion brands often have a rather compact selection. Due to the limited resources of small brands, many focus on their core collections.
Limiting the collection can also be part of their sustainability efforts, encouraging a "less is more" approach to dressing and aiming for precisely controlled production.
Believe Athletics offers a customer-friendly and straightforward selection. With a generously sized yet precisely focused collection of sportswear, it provides an admirable amount of choice for the active individual.
Stunning Colors
In sportswear, classics like black, white, lead grey, ink blue, brown, and beige are crowd favorites. These colors are easy to mix and match and remain visually appealing for a long time.
However, activewear also demands refreshing, trendy, and dynamic shades, which Believe Athletics skillfully integrates alongside basic colors.
These interesting hues bring modernity, individuality, and character to the clothing.
Believe Athletics approaches patterns cautiously, occasionally offering small test batches.
Exceptional Comfort
Sisters Regina and Marisol, the founders of Believe Athletics, identified the user experience of sportswear as one of the main reasons to start their own brand.
The sportswear they had purchased either didn’t last or didn’t fit well during use. There was a clear need—and ideas—for product development.
In their most popular products, Believe Athletics uses recycled and high-quality MERYL® HYDROGEN material, manufactured in Portugal and Spain.
This soft and breathable material fits like a dream against the skin. The flexible MERYL® HYDROGEN feels good and looks stylish.
Believe Athletics' range also includes other innovative and high-performance Meryl® materials, which are not chemically treated.
Modern Style and Elegance
The design of Believe Athletics is simple, but never boring.
The brand’s design appeals to Scandinavian tastes, combining functionality with a stylish appearance.
The straightforward style ensures the usability of the sportswear and allows the pieces to be mixed and matched with other casual wear.
Believe Athletics' minimalism is enhanced with fun cuts and trendy details.
Solidarity
Believe Athletics collaborates with Dharma Life to improve the lives and work opportunities of girls in rural India.
Enhancing the situation of women worldwide means a lot to Regina and Marisol.
The ethical production of sportswear and the support of others provide the active individual with a sense of well-being that extends beyond themselves.
Explore the Collection:
