New Nordic - Scandi style ABC for wardrobe and home

New Nordic - Scandi style ABC for wardrobe and home

Scandinavian style is the solution you're looking for to create a wardrobe that is simultaneously trendy and timeless.

The foundation of the Scandinavian wardrobe is built on minimalist classics. Casual jeans, a white t-shirt, a black turtleneck, genuine knitwear, and an oversized blazer are a good starting point.

On festive occasions, it's allowed to be playful in the Danish way. Bold patterns and colors bring joy to life.

The Scandinavian home is light, airy, and functional - a place that's easy to clean and has room for an everyday aesthetic.

Sustainable Scandinavian street-style

Woman wearing a white loose-fit linen shirt next to a woman wearing a beige blazer and black trousers

For a Scandinavian spring outfit, choose a loose-fitting shirt, sweater, or sweatshirt.

The colors are either subdued neutrals or soft pastels. However, those seeking a more striking seasonal color might choose, for example, electric blue or peach.

The top can be paired with a slightly A-line skirt, available in mini, midi, and maxi lengths. Flowy skirts now feature shiny festive materials or small floral patterns, typical for the Scandinavian style.

Wide-leg trousers and flared bottoms are highly favored. For men, cropped trousers paired with sneakers or moccasins create a stylish Scandinavian look.

Stylish for work and celebrations

Black leather loafers next to a woman wearing a black suit and orange bag

The party style of the Scandinavian wardrobe can encompass a sharp trouser suit, a sophisticated little black dress, or a designer-inspired color bomb with abundant details.

Astonishing Danish-style dresses stand out as signature pieces in the wardrobe. Not only do they create unforgettable moments, but when selected thoughtfully, they also retain excellent resale value.

Silent luxury embodies minimalist outfits crafted from genuine materials, featuring tones of beige, off-white, gray, and black, with various shades of brown adding depth. Timeless style is complemented with small pieces of fine jewelry and high-quality shoes.

Discover our selection for scandi style here.

Light and functional Scandinavian home

Scandinavian home decor and cleaning products

In a Scandinavian home, rugged materials are allowed to be showcased. Genuine wood, linen, and other textures are popular, and not every detail needs to be perfectly finished.

Scandinavian decor is often minimalist and cleverly practical. You can spice up the harmony of black, white, and gray with small pops of color. Choose, for example, yellow towels, classic stripes for bedding, or a refreshing rag rug for the entrance.

A modern Scandinavian home prioritizes non-toxic cleaning and laundry products as well as cosmetics. Embracing clothing care practices is trendy and should be seamlessly integrated into everyday life.

Discover our selection of sustainable home decor products and home textiles here.