Lilja the Label is a Finnish swimming brand founded in 2016, with a showroom in Punavuori, Helsinki.
Lilja the Label makes responsible swimwear that is inspired by nature. The brand has also expanded its product range to include ethical and sustainable sportswear. Lilja the Label's lifestyle products have a beautiful and simple design and are also well suited for living in urban life.
Lilja the Label's goal is to operate as sustainably as possible. The brand's swimwear uses high-quality ECONYL® and REPREVE® materials, which have been recycled from plastic waste. Lilja the Label's active clothing collection combines the softest organic cotton and ECONYL® nylon.
All Lilja the Label products are ethically manufactured in a family-owned factory on the paradise island of Bali. Sustainable and safe manufacturing is an important part of the production chain for the brand. Lilja the Label's collections consist of earthy colors combined with graphic and minimalist prints inspired by nature and vintage.
