Swedish Linn Frisinger and Nadja Forsberg are the women behind Swedish Stockings. They thought the world needed more innovation and environmentally friendly solutions to show the direction of the future.
Before founding Swedish Stockings, Linn saw a documentary called The Light Bulb Conspiracy. The documentary had a huge impact on her life.
The documentary tells of a phenomenon related to industrial design, planned obsolescence. It means that the manufacturer of a product designs a product in a way that the product loses its usefulness before the consumer has used up the product.
Tights were one example. The document gives an example of tights as a product made from oil and designed to be thrown away. Linn decided that there must be a better way.
She founded Swedish Stockings, the world’s first responsible hosiery brand. From day one, Swedish Stockings has been a pioneer in the industry in the use of recycled nylon, as well as in the processing of new materials.
Linn’s latest innovation is called Polly. It is made from recycled plastic bottles as well as, recycled cotton.
Swedish Stockings' mills are committed to operating responsibly. Solar panels are used in factories. When dyeing products, Swedish Stockings only uses environmentally friendly dyes and, in addition, they treat the water after dyeing so that it does not pollute nature.
Today, tights are a neglected product, to which Swedish Stockings, also seen in Vogue, wants to bring back the luxury and quality of old times. Swedish Stockings is not only environmentally friendly, but it is also bold, stylish, and gorgeous.