M's Activist Turtleneck

Main Fabric: Activist TreeMerino™

Optimal organic solution for the future. Softer than plain merino and with effective moisture management.

• Origin: Sweden
• 60% merino wool 19,3µ, 40% lyocell Tencel®
• Weight: 170 g/sqm
• Mulesing free and traceable merino wool from Australia, lyocell Tencel® from Lenzing in Austria (with EU Ecolabel)
• AME traceable program
• Nature Texx Plasma treated for easy care with less chemicals
• Softer than plain merino
• Vapor and moisture
• Next-to-skin comfort
• Light and soft material
• Naturally odor free
• Made from renewable and biodegradable fibers
• Recycable

Wool material

Wool is a fantastic material with natural bacterial and dirt resistance. Therefore, wool does not need to be washed after every use. Frequent washing has a negative effect on the wool's properties and unnecessarily wears down the garment. Instead, air your wool garments to reduce your water usage, save energy and make your garments last longer.

• Use a washing bag to protect your garments.
• Machine gentle wash at max 30 degrees, preferably with a wool program.
• If you can, use wool detergents. Otherwise use mild, environmentally certified detergents and make sure to use the right dose. Select a detergent that has a neutral pH and no enzymes.
• Avoid bleach and alkaline substances that raise the pH value. Also avoid enzymes such as protease or amylase since these can break down wool, which give this material its natural performance properties. This also applies to silk.
• Avoid fabric softener. Besides being harmful for our environment, they have a negative impact on the garment performance, mainly moisture transportation and breathability.
• Do not dry in tumble dryer.
• Shape the garment after washing and lay flat to dry.

Houdini is a progressive outdoor company based in Stockholm, Sweden. Together with an odd band of scientists, artists, designers, and adventurers, they push the boundaries of how outdoor clothing are made.

Houdini makes excellent outdoor and sportswear that is the stylish and highest quality. With this equipment, you can handle even the most demanding conditions.

Together with their customers, Houdini is recycling, renting, repairing, and reusing our way to a new, sustainable outdoor industry.

 Houdini's work is fuelled by passion and therefore they take their mission seriously. They will never stop having fun. They will keep working to minimize the negative footprint, move beyond zero, and leave an entirely positive impact on the world.

 Houdini’s goal is to change the game and have a fully circular system. Which means that they don’t extract any resources from nature. They lower all emissions and eliminate the concept of waste.

Combined with long-lasting quality and multifunctional garments, they can significantly reduce the overall impact of textiles.