JENNI x IVALO.COM

Gratifying news echoing to the friends of sustainable fashion from the beautiful land of Pupulandia. Jenni Rotonen, the fashion ambassador of IVALO.COM is decisively stepping the strengthening path of ethical and ecological fashion.

Jenni has picked a bunch of her favorites from IVALO.COM’s midseason collection, which will be introduced to you by Pupulandia and the webstore of IVALO.COM. 

What clothes and accessories Jenni, who has seen it all that comes to fashion, has ended up picking to her own closet?

"One of my favorites is Archetype from Helsinki that was founded last spring, and its philosophy is based on slow fashion."

Jenni Rotonen

"During the past year, I have got excited about different kind of scarves. The colorful scarf from Ivana Helsinki is a versatile accessory, that you can tie to your neck, head, shoulders or even hair based on your own taste and style."

Jenni Rotonen

"Me and my boyfriend have started to share more and more the same clothes. We are almost the same size, so many for me oversize sweater or shirt fits him also."

Jenni Rotonen

"When it comes to shoes, Finnish Terhi Pölkki is my favorite and the black suede boots in the pictures are this winter's find."

Jenni Rotonen

"There is always room for a well-fitting blazer in my wardrobe, and Residus' Lawrence blazer made from Ecovero viscose is a great compromise between casual and official."

Jenni Rotonen

"The beautiful stretchy velvet dress from Ivana Helsinki is a perfect dress for every occassion."

Jenni Rotonen