Buy only if you love

Only buy if you love it, as loved fashion lasts.

"How did all these clothes, which I don’t wear end up in my closet?". This thought must have crossed all of our minds once in a while. It might feel annoying that you spent so much money on garments that you don’t love. And more importantly, this buying behaviour has serious consequences for the planet. Heedless purchase decisions are something we all need to avoid. What if we asked a simple question from ourselves: "Do I really love it?". How would that affect our purchasing behaviour?



Did you know that it’s been stated that 25% of the carbon footprint of a garment's life-cycle comes from the way we care for it? On top of that, 90% of our clothing is thrown away long before it needs to be, due to the culture of fast fashion and outdated clothing care and laundry habits. According to research conducted by the Environmental Protection Agency (EPA), textile waste has increased by a massive 811% from 1960 to 2015. This needs to change. 



We all must have our favourite garment like a pair of jeans or trousers that are kind of getting distressed or even in unrepairable condition. And that’s great! Those jeans have witnessed many adventures and been your partner in crime for years, and that’s a proper fashion love story. Because of this, we want to ensure that all products sold through IVALO.COM are going to be delivered to a beloved home where the garments will be used, as loved fashion lasts. So only buy if you love it - and yes, we will ask this question from you.

We are challenging you to join our movement by sharing your fashion love story. Share a picture on Instagram or Facebook with your most loved garment and the story behind it, as we love to hear these stories! Tag us in the picture, add #Iovedfashionlasts so we can read your sustainable and fashionable love story!