IVALO application was launched in October 2016. The revolutionary application rose straight to the top of most downloaded fashion and shopping applications, even beating the mass fashion giants. IVALO started melting hearts with amazing finnish designers. Today IVALO has around 300 talented designers from all over Europe.
The need for a service like IVALO was crystallised when our CEO Matti Lamminsalo discussed with his fashion designer friend about her future plans and dreams. The designer was focused on the creative side, naturally, and actually didn't have an idea how to proceed with the commercial side of the business and this was making her very anxious. As a serial entrepreneur Matti knew he could help his friend in need. The idea behind IVALO is very simple and human. We want to give a voice to the fashion designers, we want to help talented artist to rise to the top and help them to be free to create. It is our passion to give the consumers the possibility to make better fashion choices and support really valuable design work.
Our goal is to make the fashion world better one step at a time. At the moment mass production, shopping frenzies and unrealistically cheap prices are ruling the world. This has got to change. By getting to know the stories behind the brands, demanding transparent production lines and knowing the materials we all have a chance to make better choices that effect our planet's future.