Read this post in Finnish here
You surely haven't missed the brightly coloured shoes that have been the talk of the town the whole summer? The brand behind these new summer slippers is Moses, a Tel Aviv based brand that was created by the French designer Sarah Gurt.
Sarah comes originally from Paris and she has vast experience in the field of fashion. She graduated in 1999 as a shoe designer from the famous Central St. Martins and Cordwainers College, after which she gained a lot of experience while working for several high-end fashion brands . After years of working for others, Sarah decided to return to her adopted home of Israel and started a brand that reflects her lifestyle where the coolness, comfort, colour, spontaneity and the atmosphere of Tel Aviv are present. The name of the brand, Moses, came to Sarah after 14 years of "wandering" in London and the USA she finally made home to Tel Aviv Israel.