FREEDOM Moses - Your dream shoes for the summer!

Stella Saastamoinen

17.7.2018

Moses creates our current favourite shoes of the season! Read the story behind the brand and find your everlasting favourites!

Read this post in Finnish here

You surely haven't missed the brightly coloured shoes that have been the talk of the town the whole summer? The brand behind these new summer slippers is Moses, a Tel Aviv based brand that was created by the French designer Sarah Gurt.

Sarah comes originally from Paris and she has vast experience in the field of fashion. She graduated in 1999 as a shoe designer from the famous Central St. Martins and Cordwainers College, after which she gained a lot of experience while working for several high-end fashion brands . After years of working for others, Sarah decided to return to her adopted home of Israel and started a brand that reflects her lifestyle where the coolness, comfort, colour, spontaneity and the atmosphere of Tel Aviv are present. The name of the brand, Moses, came to Sarah after 14 years of "wandering" in London and the USA she finally made home to Tel Aviv Israel.

Moses creates its' beautiful designs in socially compliant factories in the P.R.C. from PCU*, which is a superior grade of sustainable, eco-friendly plastic injected with air. The unique combination of materials creates all the durable and comfortable shoes that smell lightly off milk & honey and are here to fulfil all your dreams of the perfect summer shoes. The FREEDOM Moses slippers are also Animal friendly - no animal testing or use any animal parts are present in the production process.

*PCU is derived from PVC and it is considered to be an environmental friendly form of plastic. It is less toxic and PCU plastic can be re-used in manufacturing. Using PCU plastic reduces the amount of waste from production that is usually really large. Moses sandals are made under the REACH supervision.

The brightly coloured FREEDOM Moses shoes have been a real go to fashion statement this summer! The functionality goes even beyond as you can style them easily even to your fall look - just add a pair of socks and you really can enjoy sunny summer days all year round!