I Dig Denim

Sweden

I dig denim – Each wash is a trip to the Swedish west coast – the creases are where the waves break and the fades are the soft seaside rocks. Their garments are made to be matched, mismatched, worn and torn by every kind with every kind of expression on every kind of adventure.

Because when you’re wearing the power of the sea and the land whichever way you choose — you’re unstoppable.

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