FORM OF INTEREST. is an conceptual unisex brand from Germany with an artistic background in video and conceptual art. Fashion is seen as a part of individual communication without saying anything. Unisex should be more then a boyfriend trouser or a skinny jeans. The way of a narrative story within the garment should visualize new role models and a new way of anti-form aesthetic. The dysfashional way of seeing both - men and women - is combined in every collection. It is about humans and not about the question what does it mean to be a man or a woman. What makes you feel good is what fits you well.
The cuts are sometimes oversize or asymmetrical. It is about the deconstruction of what you think about clothes. Every single piece has an individual part or is handmade. Form of interest. is a way of interest in what is going on in our digital and analog world.
There are unicum items and small series of items. The label is for the people of every gender and and against mass production.
FORM OF INTEREST creates artistic unisex fashion design. The creative mindset behind this German brand is based in their artistic background in video and conceptual art.
During the summer IVALO has been filling up with beautiful new emerging designers. All of our new designers have their unique take on trends and fashion world. Sustainability and transparency are key values in IVALO and all of our designers are concerned about the effect that the fashion industry has on global scale.