Doriane van Overeem is a Belgium based fashion brand that is known for its signature style with florals and ruffles mixed with daring statements, vivid colours and unusual textures.
The style of the brand is best described as "grunge-chic": a combination of quality materials and surprising punk-ish details that reinforce the non-conformist and audacious attitude of the brand. DvO creates a romantic yet punk universe, where insolence finally meets elegance. The creations are not just plain clothes; they actually question society, its insatiable consumerism and treatment of women.
Doriane van Overeem supports slow fashion with bi-annual collections that are fully designed and manufactured in Belgium. The brand's values, know-how, and irreproachable finishes to counter mass consumption and raise public awareness of labor inequalities. The collections are developed around a woman's ambivalence: the DvO woman is bold and charismatic, yet not afraid to show her emotions and embrace her moments of weakness and learn from them. Most of all, she is a woman who grows with the brand over the years in the same way the collections evolve.