Helsinki, Finland

Arela is a clothing brand focused on cashmere knitwear and cotton basics. Born in 2006 of designer Maija Arela's desire to create contemporary cashmere knitwear, Arela is now run by Maija and her two daughters, Aalto university alumn, head designer Anni Arela and head of communications Viivi Arela.

Considered colours, functionality and effortless elegance are the defining elements of Arela's work. Thanks to their loyal customer base, they have gained a true understanding of the needs of different ages and body shapes. Arela does not design their clothes for a particular woman or man, but rather to all people unified by a certain minimalist sensibility.

For Arela, it it's extremely important to take responsibility for the customer and product even after purchase. Because of this, they offer an unique care service for their knit products.

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