We all saw those three stripes whirling around the dance floor in Berghain. “The sportier the better” we could say if we look at what people are wearing.
Couple years ago you would never imagine that “dad sneakers” would make a come back, but oh yes they did – with a striking price tag of 800 USD. When I first saw that fashion houses started to produce sweatbands decorated by their notorious brand logos I had to look back. Where is this all coming from? We can’t keep on saying that 90’s is the main reason for this. That would be a much too wide approach on this trend if we want successfully forecast the movement of the sporty style.