Ester tells us what RESET PRIORITY is all about:
How was RESET PRIORITY born?
RESET PRIORITY was born back in 2013 from the desire of provide women with high quality swimwear pieces of contemporary design and greatly fitting shapes and fabrics.
We wanted to create proposals that last more than one season, that were unique and made women feel special. RESET PRIORITY was our response to a lack of European proposals in the contemporary designer scene in this category.
Our aim is to empower women´s beauty and to do so we responsibly create pieces using only the best fabrics and manufacture in direct connection with our manufacturers and suppliers from Italy and Spain.
We promote responsible consumption and lasting pieces that empower women both at the beach, with the swimwear line, and everyday with our lingerie pieces.
What inspires you to create the beautiful garments and the visual world of RESET PRIORITY?
Our visual inspirations come from the most diverse design and artistic worlds, starting from vintage photography, to modern architecture, the most diverse textures and natural images. Before starting with the development of new prints that are developped in our Studio in Barcelona, we study the different trends of the fashion industry and compare it with our vision. A collection is the result of the dialogue between our instinct, our brand heritage and a sophisticated taste for clean lines.
What is your view on fashion world and trends today?
Fashion and trends are evolving very quick and it´s normal to be influenced by it, but when it comes to our designs we always try give the most independent view, playing with innovative materials and shapes. We look to create own evergreen proposals because we believe that a well fitting piece can be worn more than a season with little care and love for your piece.
We create pieces to be in love with, not pieces to kiss and forget.
Can you name your favourite RESET PRIORITY design piece at the moment?
If we have to restrict to one… I would select a one piece this time. This summer we´re seeing you ladies are ramping up with the one pieces and we´ve the greatest fitting one…the Pyla in green is our top favourite! But each piece has a story and we love all of the pieces we worked on with transparent mesh or crochet details… Check out the SIMOS bikini with high waist bottom… that´s an amazing piece of art, for a sophisticated look that will call for eyes on you!