Daniel Sperandio answered our questions about RE-BELLO and their ideology:
How was RE-BELLO born?
RE-BELLO was born in 2013 from the idea of 3 young entrepreneurs - Daniel Tocca, Daniel Sperandio, Emanuele Bacchin - with the aim of combining sustainability and fashion. At that time the existing eco-fashion brands were lacking a bit of fashion, addressing a niche market of very aware people. In RE-BELLO we want to revolutionise the world of fashion by proving that real fashion can be done also in respect of nature and people. This willingness originates also the name: RE (=revolutionise) - BELLO (which in Italian means BEAUTY of which fashion is one of the main expressions). We try to address a broader target of people, because sustainable fashion is the only possible future.
What inspires you to create beautiful sustainable fashion?
The willingness to really make the difference. We want to inspire people to live consciously styled. We truly believe in the sustainable way we are making fashion and this inspires us and the whole team in our daily work.
What is your view on fashion world and trends today?
Main trends are still cost reduction and fast fashion. But we think that something is slowly changing. People are starting to understand that low costs are the result of someone else paying (in terms of low wage and lacking working conditions), they are starting to understand that often the very low price is too high considering the low quality and probably it is less expensive to buy a more expensive garment that lasts more. People are also starting to understand that real fashion lasts in time and is not over a few months later. But we are still at the beginning and industry (the big players) need also to increase responsibility. Considering the size of fashion industry and the fact that it is the second more polluting industry on earth (the first is oil&gas), big players need to understand how important it is to act more responsibly. This is the only option in future from our point of view also because continuing like this, we would need resources of 2.5 earths in 50 years from now … for sure everybody understand that we have only 1 earth :-)
Can you name your favourite RE-BELLO design piece at the moment?
Must have of the SS17 collection is the Hilda Parka with TV print.