Super soft alpaca wool and high quality pima cotton, craftsmanship with long traditions, humanity, simplicity, and the freedom of movement are the key elements that create the pieces of the French-Peruvian La Petite Mort. This ethical fashion brand designs fair and sustainable, unisex streetwear basics with touch of cultural elements from both sides of the Atlantic ocean. The brand's style combines elements from urban and cool living and turns them into minimalistic and comfortable pieces of accessories and clothing that tell you stories.
The brand's name, La Petite Mort ,"the little death" origins from an old French expression used to address a post-orgasmic state of ecstasy, a brief loss of consciousness, also compared to a spiritual release. It refers to a free state of mind where we feel no need, no pain, no joy, no boundaries, just transcendence. The simple idea behind this expression is one of the inspirations behind La Petite Mort's existence.
La Petite Mort approaches creating fashion from a contemporary angle, where quality, the origin and the treatment of raw materials throughout the procedures are one of the most influential values. We got to interview Andrea Sanabria Oviedo, the talented super woman behind this streetwear cool brand. Read the interview below and learn about La Petite Mort's origin and values and get a glimpse of the coming SS18 collection!