Role at IVALO:
What inspires me:
My inspiration comes from moments, people, stories, prints, contrasts and colours. Of course, fashion is one of the main sources of inspiration to me. It’s a lively pool of possibilities to achieve new extensions to express oneself and tell a visual story of who they are to the world. I also love the way in which fashion seeks to challenge beauty by changing the collective eye and proposing new ideas of what beauty can be. Fashion’s never-ending ability to change and constantly renew itself is something that makes it so inspiring to me.
What makes IVALO special for me?
IVALO is the unexpected fashion experience that challenges the fashion world in a way that is something else. Our amazing team is a group that I feel proud to be part of and it feels amazing to be able to create content and brainstorm new ideas with the team.
How do I see the modern fashion world?
The modern fashion world is full of possibilities. On a personal level, we no longer have to be put in beforehand defined boxes when it comes to the freedom of self-expression through style. But the pace of our fashion consumption is something that’s quite scary, especially when it comes to fast fashion. People buy more and more and expect to have it for price that’s almost nothing. However, the rise of the conscious consumers, transparency and sustainable trends is something that gives me a glimpse of hope when it comes to the future of fashion world.
Current favourite piece on IVALO:
I have been craving for A. Andreassen’s Elskling leather mules in very red ever since I saw them! These beautiful, colourful mules are something that will definitely move in to my wardrobe sooner or later.
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