IVALO Team Introduction Series - Fashion team

Stella Saastamoinen

Stella Saastamoinen

What would be a better time to meet IVALO's notorious Fashion Team than the beginning of the fashion month? Read about our super team and get the inspiration boost you need for January!

It's the beginning of the Fashion month and time to introduce our wonderful fashion team. Ida Nyrhinen, Eero Böök and Stella Saastamoinen are the dream team behind our Fashion content. The Fashion team works as a safety net to IVALO's talented designers and aims to help them with all possible obstacles and troubles. This team is one to watch out for as they're about to take over our social media during their travels in the Fashion weeks of Europe!

Ida Nyrhinen

Ida is our fierce bosslady who is an experienced fashion professional with several years experience in the field of fashion. She is in charge of IVALO's designer curation, designer marketing, social media and IVALO's brand. Her innovative, lightning fast and quick witted mastermind is IVALO's secret weapon to our inventive campaigns and fashion branding.

Ida Nyrhinen

Role at IVALO
Brand & Marketing Manager

What inspires me?
I am inspired by the people around me and just by the fact that some days I want to be as creative with my wardrobe as possible. Freedom of style expression is inspiring to me. I love to see people who aren't afraid of what others think about them or how the society would want them to dress. Other's strong styles and the overall understanding of fashion history are an endless source of inspiration. We need to understand how the events of the world affect the fashion world and vice versa.

What makes IVALO special for me?
IVALO is the perfect combination of love for fashion, knowledge of the current business world, amazing technology and overall admiration of the creative arts. IVALO gathers the best emerging fashion designers from Europe and gives them a voice. It is very important for me to share these amazing and talented designers with the consumers that are searching for that something new and special.

How do I see the modern fashion world?
Modern fashion world is more opinionated than ever! Today nothing goes unnoticed and you can definitely spot the fakes, the unsustainable and the misleading companies out there. Consumers are becoming more aware and educated and this really has an impact on large fashion companies and the choices they make. I'm really impressed by the path we are walking at the moment, it's taking us to the right direction!

Current favourite piece on IVALO:
KM by Lange is my obsession. I would love to stroll around town in their Wideleg Brushed Trousers!

Eero Böök

Our Head of Men's Fashion, Eero, is a London-based fashion professional. Eero has curated some of IVALO's most inspiring and innovative designers when it comes to men's and unisex fashion. He is also the creative director behind IVALO's first ever fashion film, The IVALO Holiday Soirée. We're delighted to have a talent like Eero among us in our fashion power team!

Eero Böök

Role at IVALO:
Head of Men’s Fashion

What inspires me?
I am inspired by people from different cultures and subcultures. Especially when we are able to see the influence in fashion; there is nothing better for me than the point when two different cultures are beautifully blending together and creates something interesting and unseen.

What makes IVALO special for me?
IVALO for me means constant discovery, new emerging designers, different cultures and backgrounds. As the era of digitization has been a lot argued, we can say that it is offering possibilities for talents outside the fashion capitals. This is also a great way to avoid too homogeneous looks and keep the heritage.

How do I see the modern fashion world?
I have an optimist view of the fashion world. With new technological innovation we are able to make better choices and better supply. We still have long way a head, but we are taking the steps on the right direction.

Current favourite piece on IVALO:
Everything from CANG! (especially the Chapter 2 Hoodie)

Stella Saastamoinen

Stella is IVALO’s gifted content creator. She graduated in 2017 as the first ever Finnish Bachelor of Arts in Fashion Studies from Lund University in Sweden. Her education has given her a high-level comprehension and knowledge of the modern fashion world. Stella's trademarks are her ability as a skilled wordsmith and her visual talent, which is why the quality of IVALO’s blogs and Social Media is so high.

Stella Saastamoinen

Role at IVALO:
Content Creator

What inspires me:
My inspiration comes from moments, people, stories, prints, contrasts and colours. Of course, fashion is one of the main sources of inspiration to me. It’s a lively pool of possibilities to achieve new extensions to express oneself and tell a visual story of who they are to the world. I also love the way in which fashion seeks to challenge beauty by changing the collective eye and proposing new ideas of what beauty can be. Fashion’s never-ending ability to change and constantly renew itself is something that makes it so inspiring to me.

What makes IVALO special for me?
IVALO is the unexpected fashion experience that challenges the fashion world in a way that is something else. Our amazing team is a group that I feel proud to be part of and it feels amazing to be able to create content and brainstorm new ideas with the team.

How do I see the modern fashion world?
The modern fashion world is full of possibilities. On a personal level, we no longer have to be put in beforehand defined boxes when it comes to the freedom of self-expression through style. But the pace of our fashion consumption is something that’s quite scary, especially when it comes to fast fashion. People buy more and more and expect to have it for price that’s almost nothing. However, the rise of the conscious consumers, transparency and sustainable trends is something that gives me a glimpse of hope when it comes to the future of fashion world.

Current favourite piece on IVALO:
I have been craving for A. Andreassen’s Elskling leather mules in very red ever since I saw them! These beautiful, colourful mules are something that will definitely move in to my wardrobe sooner or later.

We love our fashion team! Remember to follow IVALO on Instagram and Facebook so that you'll get the latest on Fashion team's adventures during the fashion month!

Stella Saastamoinen

Stella Saastamoinen

Content Creator

stella@ivalo.com

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