The New Nordic chic

Stella Saastamoinen

Stella Saastamoinen

Finnish fashion design is a rising power in the contemporary fashion scene. Designers are showing strong interest towards new textile reprocessing solutions and bravely create bold designs that shift the traditional expectations towards Nordic design to new dimensions. This is the New Nordic chic.

Nokonen is one of emerging Finnish fashion brands on IVALO that redefines the Finnish fashion of today

Finland, the northern home country of IVALO, not only differs from the other Nordic countries with its language but also with its own special approach to fashion. For years the influence of the Scandinavian countries in the fashion scene has been rumbling as the Scandi chic -lifestyle trend, pinpointed by the Nordic influencers, has been spreading around globally. However, while discussing of the Nordic countries and fashion, Finland has been more known for the other kind of design as the homeware, architecture, glassware, product and technology design brands have become internationally recognized household names. For many years, the fashion from our country has been mainly known for the bright and bold prints of Marimekko, but now the new generation of fashion designers is taking over the world with their innovative and brave design.

Designers are increasingly showing interest towards new textile reprocessing solutions that result unique and contemporary Finnish fashion

Finland is not a country for too high end glamour - here, we're used to the certain ideas of simplicity and practicality as what we wear helps us to survive in the Nordic weather conditions. Keeping our style choices rather toned down that too flashy is somewhat a cliché to say about the fashion in Finland, but while looking at the streetwear styles, even in Helsinki, the capital of Finland, the majority of the people seem to follow this guideline (especially during the darker seasons). However, the focus on the functional aspects of what we wear has lead to innovative solutions in the materials and other practical aspects of fashion designing. Recycling of old rags and turning them into new fibers and fabrics, then new lines of clothing and accessories, is becoming more popular and designers are increasingly showing interest towards new textile reprocessing solutions that result unique, Finnish fashion.

Finnish Nomen Nescio's minimalistic style fits perfectly in the contemporary Nordic wardrobes

Although the ideology of the simple yet functional style is indeed strong in Finnish fashion, we're also known for the quality and the originality of our fashion as the designers have a keen interest to experiment and create innovative fashion that rises beyond seasonal trends. The modernist, sleek, and pure lines that work as the cornerstones of the Finnish design have gotten a new twist from the rising young designers who turn the traditionally expected into something new, bold and exciting. Internationally recognized Finnish brands with long history have been leading the way for the emerging designers that are now taking over the fashion scene by storm. During the recent years, the fashion designer graduates from Aalto University School of Arts, Design and Architecture have been highly recognized for their work at the Hyères Fashion Festival in France.

The new brands created by emerging designers are now redefining the traditional idea of what the Finnish fashion is and what we wear here.

The success of the young designers has been giving the Finnish fashion field a new spirit that has lead to more extravagant choices that has also modernized the classic brands by giving them fresh, open-minded, and updated approach towards fashion. The new brands created by emerging designers are now redefining the traditional idea of what Finnish fashion is and what we wear when we represent the contemporary Nordic style.

Explore IVALO's selection of emerging Finnish designer talents on IVALO webshop today!

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Stella Saastamoinen

Stella Saastamoinen

Content Creator

stella@ivalo.com

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