Finland, the northern home country of IVALO, not only differs from the other Nordic countries with its language but also with its own special approach to fashion. For years the influence of the Scandinavian countries in the fashion scene has been rumbling as the Scandi chic -lifestyle trend, pinpointed by the Nordic influencers, has been spreading around globally. However, while discussing of the Nordic countries and fashion, Finland has been more known for the other kind of design as the homeware, architecture, glassware, product and technology design brands have become internationally recognized household names. For many years, the fashion from our country has been mainly known for the bright and bold prints of Marimekko, but now the new generation of fashion designers is taking over the world with their innovative and brave design.
Designers are increasingly showing interest towards new textile reprocessing solutions that result unique and contemporary Finnish fashion
Finland is not a country for too high end glamour - here, we're used to the certain ideas of simplicity and practicality as what we wear helps us to survive in the Nordic weather conditions. Keeping our style choices rather toned down that too flashy is somewhat a cliché to say about the fashion in Finland, but while looking at the streetwear styles, even in Helsinki, the capital of Finland, the majority of the people seem to follow this guideline (especially during the darker seasons). However, the focus on the functional aspects of what we wear has lead to innovative solutions in the materials and other practical aspects of fashion designing. Recycling of old rags and turning them into new fibers and fabrics, then new lines of clothing and accessories, is becoming more popular and designers are increasingly showing interest towards new textile reprocessing solutions that result unique, Finnish fashion.