On April 24th it became five years after the Rana Plaza garment factory disaster, where an eight-storey factory collapsed in Bangladesh. The accident claimed 1,138 lives and injured over 2,500 garment workers - and became an influential turning point in the collective fashion consciousness as the movement Fashion Revolution was born in its aftermath. Now on the 5th anniversary of the disaster, there's no better time to make more mindful and socially responsible, everlasting fashion choices and ask the question: Who made my clothes?
Now on the 5th anniversary of the disaster, there's no better time to make more mindful and socially responsible, everlasting fashion choices and ask the question: Who made my clothes?
As the Fast fashion industry moves vastly we have become careless consumers when it comes to our style choices. Instead of questioning the low low prices of the clothes that we wear, we have gotten used to the idea that we can just pop up to a store and get the 5€ t-shirt, wear in once and then toss it away. This is why it is influential that we have movements like the Fashion Revolution as it makes us stop for a moment to think and reflect - How did this piece of clothing come to its existence? Who made it and how much did they get paid? What kind of life do they have?
This has also affected on the relationship we as consumers have towards the brands and designers. Transparency of the whole production processes - from sourcing of the materials to the sewing of the last stitches of the piece, we want to know and see the people behind the making of our favourite clothes.
We have been loving the ways in which IVALO designers have been attending to the Fashion revolution week movement. Here are some of examples of the designers and how they participate in creating a fairer fashion industry.