Diana Fontana - Contemporary design from Lugano

Stella Saastamoinen

Stella Saastamoinen

Contemporary designer Diana Fontana’s SS17 capsule collection ORIGAMI has arrived to IVALO. Diana Fontana has a beautiful way of combining soft femininity and coolness.

Diana Fontana - Origami

Diana Fontana’s SS17 capsule collection ORIGAMI is the perfect combination of sporty and feminine. All the pieces are easy to wear and have a flattering designs, meant for a women on the go! With these pieces you will be able to take on the world!

Diana Fontana - Origami

Diana Fontana - Origami

All Diana Fontana garments are manufactured in Italy in a small artisan laboratory to ensure the high quality Diana Fontana design is known for. Quality over quantity is the core value of Diana Fontana.

Diana Fontana - SS17

Diana Fontana let us into her world of fashion:

How was Diana Fontana born?

My own fashion label has been my dream since I’ve first learnt sewing. So in 2016 I’ve decided that it’ worth a try and I’ve launched DIANAFONTANA. It was kind of now or never moment and I am really proud that I did it.

What inspires you to create amazing womenswear?

Well, I’m inspired by modern women, those who live in the rush but still manage to find balance between work, family life, friends and time for themselves. I try to make beautiful and comfortable clothes to meet their daily needs.

How do you see the fashion world at the moment?

In my opinion Fashion world has no more rules today, street culture has merged with couture and the accent is all on the person who’s wearing the look, but not on the look itself. And this is great because there are no more limits to express yourself.

What is your favourite Diana Fontana piece at the moment?

I am totally in love with dark blue matching crop top and pants in origami print from my current SS17 capsule collection.

Diana Fontana - Origami

Diana Fontana - Origami

Stella Saastamoinen

Stella Saastamoinen

Content Creator

stella@ivalo.com

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