Teresa Mayayo, the creative mind behind Clémence Flane told us about her brand:
How was Clémence Flane born?
Born in September 2015.
Clémence Flane is not conventional. Far from it. In fact, the ethos that we operate by is marrying perfection with chaos. This was the starting point for Creative Director and General Manager Teresa Mayayo and is how the Clémence Flane style continues to evolve.
Every design is Teresa’s vision of style and elegance. She combines textures and colours so that collections are delicate and emotional, a blend of purity and simplicity, a touch of innocence and then a detail or two that generates just the right amount of chaos to create the perfect design.
Perfect whilst chaotic. The simple combination of two antonyms. This is the spirit of the brand – how Teresa plays with two opposite ideas to make them work together – evolving the Clémence Flane pieces season after season.
What inspires you to create the beautiful handbags?
My inspiration come from the combination of multiple antonymous:
Chaotic - Perfect
Trend - Timeless
Creative - Simple
And from the devotion of women who choose their own style and vision of fashion.
What is your view on fashion world and trends today?
It is an important and serious world. Sometimes it can see as something funny. But if you understand this world, it is fascinated. Fashion is the reflection of politics, social life, economy, culture, etc.
If you choose one period of the history and you analyze that people wore you can understand all. Or if you compare one clothing’s period with another, you can discover the reason of changes and evolution.
All happens for something!!!
Do you have any design / fashion muses?
I love Iris Apfel. She is sophisticated, elegant, sweet, but at the same time daring, bold, creative, funny. She is as a free spirit. I love this energy!!
Can you name your favourite Clemence Flane design piece at the moment?
OOHH!! It is very difficult because all have meaning for me. But if i have to choose one, I will choose Clementina. It seems the beginning of this. The beginning why you and me are here now.