5 Tips for sustainable fashion consumption

Salla Neuman

Salla Neuman

Read five tips that will help you consume fashion more sustainably – without compromising on style!

Sustainable love for fashion

IVALO supports the sustainable development of fashion retail by offering a better alternative for single-use fast fashion and by encouraging to make more sustainable choices. Get familiar with our tips made with love!

Clothes on a rack

1.  Quality over quantity

This is an important first step towards consuming fashion more sustainably. Prefer high-quality and multi-use items that fit your style and can be worn for a long time. Consider your purchases carefully and buy only the items you fall in love with. Thinking about the current minimalistic trend, this should be pretty easy!

This Kimono is manufactured using zero-waste technique, in which the piece of clothing is designed and produced in a way that creates no waste on the floors of the cutting room. LAURIJARVINENSTUDIO is a minimalistic brand fighting against fast fashion by offering people locally produced, timeless and high-quality pieces. If a garment from the previous collection has not been sold, it will be dismantled and the fabric will be reused for the new collection.

Kimono

LAURIJARVINENSTUDIO - cotton kimono

2. Explore the backgrounds

We, the fashion lovers, have the opportunity to affect the future of fashion and its sustainability, together. This can be done by favoring fashion brands that communicate openly about their production and with whom we have common values. Sustainability in fashion production can be approached in many different ways. From an ecological point of view, efforts can be made to use materials that are less harmful for the environment, or to focus on producing timeless and high-quality items. From the ethical perspective more sustainable options are producing locally, where monitoring of the working conditions is easier, or alternatively offering work in developing countries according to fair trade principles to have a positive impact on the local economy.

In case you’re not able to find the background information you are looking for, approach the brand bravely and show that you care!

3. Check the tag for materials

Clothes are being manufactured from a number of natural and synthetic materials and ranking them in order by their environmental impact isn’t that simple. However, recycled materials, such as recycled polyester made of used PET-bottles, a regenerated cellulose fiber lyocell, better known as Tencel, and hemp that grows fast and requires only a little water to grow are known as more environmentally friendly material alternatives. Organic cotton is a better alternative to conventional cotton as no harmful chemicals are used in the production. New, innovative materials are also emerging on the market at a steady pace. A Finnish brand Eväkäs provides an excellent example of this as they are using fish leather in the making of their sandals and bags to create a unique look.

Prefer clothes that are sewn from single material fabrics. Clothes made of material blends cannot be separated in the recycling phase and repurposed according to the circular economy principles. In an ideal situation also the origin of the material should be known, but currently tracing the origin can be challenging especially for the smaller brands themselves. Well-known certificates, such as the Fair Trade Certificate and the GOTS certificate, also guarantee fair working conditions in the material production.

Doriane van Overeem's gorgeous belt bag is made from a material called Piñatex®, in other words from pineapple – yes, you read it right! The material is made from pineapple leaves and the products of the brand are locally produced in Belgium.

Innovative materials

4. Care with love

Our beloved clothes also need care. Get familiar with the care instructions of your clothes and follow them conscientiously to maintain your clothes in good condition as long as possible. A big part of the carbon footprint of a garment’s life cycle is created in the use phase meaning that you can affect the environmental impact of your clothes yourself as well. Avoid excessive washing and favor airing or stain removal locally. Let your laundry air dry instead of using tumble-dryer and only iron the clothes that really need it.

And do not abandon your loved ones when they need you the most – sewing a button and mending a hole are easily done, and we highly recommend you to give a try for more challenging operations as well, such as customizing your own unique garment.

5. Complete with second-hand finds

This is simple – the most sustainable piece of clothing is the one that already exists. This is why we recommend falling in love over and over again with the treasures hanging in your closet and enjoying the blooming second-hand culture. By combining modern and vintage, you can create stunning and unique outfits that no one else will have. Also get familiar with the trend concept called clothing swap whose idea is that the unused gems of closets are exchanged among friends, for example – possibly enjoying bubble drinks at the same time.

We hope you feel relieved – consuming fashion more sustainably and love for fashion are surprisingly easy to combine. Sign up for our newsletter and get information about our upcoming sustainable fashion related blog posts directly to your e-mail.

Feeling relieved
Salla Neuman

Salla Neuman

Content Creator

salla@ivalo.com

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