Poethica from Milan is a women's clothing brand founded in 2019 by Bolivian Jose Luin Toniutti, who grew up in Italy. Poethica has been born around its values, Jose believes in poetry, its broadest artistic meaning is to allow him to express and celebrate his creativity. Poetry is everywhere - in art, crafts, and culture. Every Poethica garment tells a story.

Poethica is sustainable luxury fashion, at an affordable price. Poethica gives the material a second life and uses materials that already exist. Materials include natural fibers such as linen, hemp, silk, or pineapple.

Poethica’s clothes have stunning cuts, the colors and designs make you gasp. At the same time, clothes can be combined with everyday wear. Poethica makes wardrobe crown jewels and these clothes you want to protect for the rest of your life and always wear on those special moments.

The goal of Poethica’s future is to be able to sometimes look back and think about all the good they have done and created that they have created an exceptional brand.

Sustainability Leader
value chain.
  • Design country, material and its origin as well as production country are known
  • Supply chain known and supplier data gathered
  • Auditing of suppliers
  • No fur used, and no hazardous chemicals used in production of materials
  • Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
  • Certificated materials
Lower carbon
  • Energy-efficient production & efficient logistics
  • Renewable energy used / flights avoided
  • Carbon footprint defined and plan for emission reduction & compensation implemented
Design in circular
  • Design for quality and long-term use
  • Zero waste / waste of production used by another company
  • Offering repair / 2nd hand / renting / recycling services
Good working
  • No child or forced labor, no unsafe or unfair working conditions
  • Living wage commitments and decent working hours
  • Code of conduct / offers education
Responsible online
  • No incineration or landfilling of returned items
  • Products are packed in natural or recycled materials
  • Environmentally-friendly delivery options