Lovanna Lingerie

Lovanna Lingerie is an underwear brand founded by Finnish fashion designer Maria Kinnunen in autumn 2020. Kinnunen worked in a lingerie store before founding Lovanna. She wanted to bring responsible and beautiful domestic lingerie to the Finnish market.

Lovanna Lingerie is a Finnish women's lingerie brand that manufactures its products responsibly without forgetting aesthetics and fit. Along the way, Lovanna has also profiled herself as an ambassador for body positivity.

When Kinnunen worked as a lingerie retailer, she was able to see up close the impact of brand catalogs and their prevailing beauty ideals on ordinary women. Kinnunen says that he has seen a lot of shame and self-criticism, among other things. That is why Lovanna encourages all people to enjoy their bodies and accept themselves just as they are.

Lovanna's size range is wide, the range covers sizes from 38 to 46, and bra sizes can be found on 65-90 cm A to G cups.

All Lovanna lingerie uses materials that meet the requirements of Öko-Tex Standard 100 class 2. This ensures the safety and non-toxicity of products used in high skin contact.

Ecological values ​​are important to Lovanna, so the materials have been chosen favoring recycled, organic and cellulose fibers. This will reduce, for example, emissions from production, the release of toxic chemicals into the soil, and energy consumption.

Lovanna's products are designed in Finland and manufactured in Europe, mainly in Latvia.

Ambitious Sustainability Developer
value chain.
  • Design country, material and its origin as well as production country are known
  • Supply chain known and supplier data gathered
  • Auditing of suppliers
  • No fur used, and no hazardous chemicals used in production of materials
  • Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
  • Certificated materials
Lower carbon
  • Energy-efficient production & efficient logistics
  • Renewable energy used / flights avoided
  • Carbon footprint defined and plan for emission reduction & compensation implemented
Design in circular
  • Design for quality and long-term use
  • Zero waste / waste of production used by another company
  • Offering repair / 2nd hand / renting / recycling services
Good working
  • No child or forced labor, no unsafe or unfair working conditions
  • Living wage commitments and decent working hours
  • Code of conduct / offers education
Responsible online
  • No incineration or landfilling of returned items
  • Products are packed in natural or recycled materials
  • Environmentally-friendly delivery options