Kuyichi makes jeans, colleges, t-shirts etc. that are made fairly from organic cotton and it’s actually the first company that started doing that!
Kuyichi's journey started in 2000 in Peru, South America. The founders of Kuyichi, NGO Solidaridad, were exploring the cotton industry in Peru and were shocked by the pollution and the poverty they saw.
This wanted to change things. So, they started collaborating with local cotton farmers. They started rewarding them and everyone involved in the supply chain, for their hard work and stimulating them to produce fair and organic cotton. They also courage the farmers to stop the use of toxic chemicals.
At that time brands were not interested in buying organic fabrics or be sustainable because it was too expensive. And because of that, they founded Kuyichi.
The most commonly worn product made of cotton is a pair of jeans. The denim industry is also one of the most polluting ones in the entire fashion industry. So they started making 100% organic denim as the first brand ever. They’re still very proud of this and making a positive change in the fashion industry.
Kuyichi was named after the Peruvian God of the rainbow, who brings color and positivity to society. They’re here to do the same in the fashion industry: they want to create a system that makes life fun and enjoyable for everyone in the chain.
- Design country, material and its origin as well as production country are known
- Supply chain known and supplier data gathered
- Auditing of suppliers
- No fur used, and no hazardous chemicals used in production of materials
- Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
- Certificated materials
- Energy-efficient production & efficient logistics
- Renewable energy used / flights avoided
- Carbon footprint defined and plan for emission reduction & compensation implemented
- Design for quality and long-term use
- Zero waste / waste of production used by another company
- Offering repair / 2nd hand / renting / recycling services
- No child or forced labor, no unsafe or unfair working conditions
- Living wage commitments and decent working hours
- Code of conduct / offers education
- No incineration or landfilling of returned items
- Products are packed in natural or recycled materials
- Environmentally-friendly delivery options