Doriane van Overeem

Doriane van Overeem is a Belgium based fashion brand that is known for its signature style with florals and ruffles mixed with daring statements, vivid colours and unusual textures.

The style of the brand is best described as "grunge-chic": a combination of quality materials and surprising punk-ish details that reinforce the non-conformist and audacious attitude of the brand. DvO creates a romantic yet punk universe, where insolence finally meets elegance. The creations are not just plain clothes; they actually question society, its insatiable consumerism and treatment of women.

Doriane van Overeem supports slow fashion with bi-annual collections that are fully designed and manufactured in Belgium. The brand's values, know-how, and irreproachable finishes to counter mass consumption and raise public awareness of labor inequalities. The collections are developed around a woman's ambivalence: the DvO woman is bold and charismatic, yet not afraid to show her emotions and embrace her moments of weakness and learn from them. Most of all, she is a woman who grows with the brand over the years in the same way the collections evolve.

Sustainability Leader
value chain.
  • Design country, material and its origin as well as production country are known
  • Supply chain known and supplier data gathered
  • Auditing of suppliers
  • No fur used, and no hazardous chemicals used in production of materials
  • Long-lasting / reparable / recycled / natural / organic / easily recyclable materials
  • Certificated materials
Lower carbon
  • Energy-efficient production & efficient logistics
  • Renewable energy used / flights avoided
  • Carbon footprint defined and plan for emission reduction & compensation implemented
Design in circular
  • Design for quality and long-term use
  • Zero waste / waste of production used by another company
  • Offering repair / 2nd hand / renting / recycling services
Good working
  • No child or forced labor, no unsafe or unfair working conditions
  • Living wage commitments and decent working hours
  • Code of conduct / offers education
Responsible online
  • No incineration or landfilling of returned items
  • Products are packed in natural or recycled materials
  • Environmentally-friendly delivery options