FLASHES VOL:2 – Autumn and Winter Collection by Ivana Helsinki is here

Ivana Helsinki is one of our favorite Finnish brands. Their AW20-collection FLASHES VOL:2 follows the theme of their latest summer collection but adds a little spice to it – a dash of mystique, dark autumn nights, and cozy cuts by the designer Paola Suhonen.

The characteristic Ivana Helsinki style is to present a recognizable collection that stands out in a crowd – FLASHES VOL:2 however is exceptionally unique. We predict many of these dresses to become unforgettable collector items under Ivana’s name.

Autumn 2020 will be made of classical gold, marshmallow sweet stardust, lovely velvet touch, and incandescent holograms.

Ivana Helsinki House

Aesthetics, ethics, creativity – for over 20 years

Ivana Helsinki was founded by Paola Suhonen and her sister Pirjo Suhonen in 1998. The Finnish brand is well-known for its open-minded creative design, fashion, and decor – but also music, movies, and various event productions.

Ivana Helsinki has a candid, playful, and liberal approach to multidisciplinary business. The Fashion Weeks in New York and Paris got to meet this company, whose premises and concept store Ivana Helsinki House is located in Marjaniemi, Helsinki.

Ivana Helsinki moved to the childhood-scape of Paola and Pirjo in 2018, when also the previously central shop got a new home in Marjaniemi. The building from the 70's used to be an architect's office, that has now transformed into the distinctive universe of Ivana.

Flash Bloom Little Lightnings!

We picked our favorites of the 2020 FLASHES VOL:2 -collection:

Ivana Helsinki Harriet Dress

Ageless comfort dress 

Harriet is a black & white dress with a lightning pattern, long soft sleeves, and V-neckline. Wear it with high heels and jewellery, or with sneakers and a cardigan – this beauty is definitely a timeless fav! The loose fit is super comfortable to wear.

Ivana Helsinki Jocelyn Dress

Trendy navy hopscotch

Ivana Helsinki Jocelyn-dress represents the classical Ivana Helsinki style, updated to the season with a woven navy-white check pattern. Round yoke with a small ruffle at front & back, buttons at front, and patch pockets make this dress feminine yet functional.

Ivana Helsinki Wool Coat

Greetings from New York -jacket

Inspired by vintage trench coats, this camel Ivana Helsinki jacket suits your unique style. Bouclé wool mix gives a brand new face to the classic cut. Sharp collar, wide sleeves, and the details at the back underline the special design. The jacket has front pockets, fabric coated buttons, and a detachable belt.

Ivana Helsinki Goldie Dress

White dream

Simple and charming A-lined dress Goldie is forever that “better dress” in your wardrobe or capsule. It’s perfect for any festive occasion! Pair this beauty with ankle boots for a relaxed look, or decorate it with accessories for more luxury!

Ivana Helsinki Lora Dress

A bit over-the-line cake dress

Lora is the super feminine favorite of the Flashes collection. This cotton-soft eye-catcher pairs well with boots. Lora has abundant layered ruffles in the sleeves and hem, boat neckline, and an invisible zipper at the back.

Ivana Helsinki Scarf

The cherry on the top

One definite fixed star of the Flashes collection is a scarf. The ethnic folklore-trend of this autumn goes smoothly together with this timeless, yet a bit 90's inspired scarf. It adds some spice to your dress or black outfit. The colors are turquoise and reddish-brown.

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