WULF

WULF

Wulf's story is actually Vili's story - and it all started when Vili was having a beer with a friend in Helsinki. They were thinking about the future and one of them made a crazy suggestion: what if we moved more than 600 kilometers north to a city just because. For fun.

The idea sounded exotic, but it stuck in Vili's head. He applied to school in Oulu, happened to get in, and moved north.

Even as a child, Vili had played "online shop" as a game. He already had his own website at that time; a shop built by Vili with fictional products. In Oulu, Vili's childhood dream started to become a reality when he put his student loan money into setting up a sustainable clothing brand.

And so Wulf was born under the northern streetlights and northern lights. The brand has been offering unisex street style to customers since 2016. Vili sees Wulf as an adventure that allows him to work with interesting people and communities.

Sustainability for Wulf means long product life and quality guarantee for customers. Wulf manufactures very small production batches. Each order is packed in a plastic-free shipping bag.

Wulf's production uses only ethically operating and certified factories. The products are made from high-quality GOTS organic cotton. The prints on the garments are printed by hand in Töölö, Helsinki.

Wulf's streetwear design is classic and timeless street fashion. All garments are made on a unisex basis and can be worn by anyone according to their own preference.

360 degree

WULF Sustainability

IVALO.COM 360 sustainability validation allows you to view brand sustainability by category, and therefore match it better with your personal values. We measure brand sustainability in eight categories.

Not enough

Doesn't meet IVALO.COM criteria

Good

Pass

Very Good

Excellent

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Working conditions & Labour

86%
86%
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Environmental Impact

63%
63%
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Sustainable materials

70%
70%
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Transparent value chain

75%
75%
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Design for circularity

80%
80%
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Inclusivity & community

65%
65%
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Commitments & Policies

78%
78%
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Responsible e-commerce

79%
79%
HOW WE RATE